A major not-for-profit organization in Canada asked Alex Filimon to provide help with analyzing its donor database. The results of the direct response campaigns for the past years had been below standard due to poor segmentation of the target market.

Alex evaluated the information contained in the database and decided to enrich that data with demographic data purchased from Statistic Canada. The organization was successful in creating better donor segments, and considers that by working together with Alex has learnt how to apply extremely valuable marketing tactics in the future.