The Novus team of Bob Jolliffe and Don Shiner, were engaged by the Nova Scotia Office of Economic Development and ACOA to evaluate the feasibility of creating an association designed to create a province wide marketing force to generate greater revenue by attracting more foreign students to the Province and gaining more educational and training export projects. Novus conducted extensive interviews of potential members, including senior officials from universities, colleges, secondary school systems and private training firms. We then developed several student recruiting and export project scenarios based on different levels of marketing activity. The initial reviews indicated the proposal would be feasible. At the conclusion of the project, the Steering Committee undertook to form an implementation action group.