The purpose of the project was to develop better donor profiles and to discover the best Forward Sortation Area (FSA) in the Greater Toronto Area (GTA) by Census information form Statistics Canada and the existing donor database. Alex Filimon completed this project within seven months. It involved research about the not-for-profit sector in Canada, extensive descriptive statistical analysis and the use of the latest predictive data mining techniques.
"In developing the response models, Mr. Filimon successfully uncovered a few variables that we had not been aware of. In addition, he identified the best-responding FSA for our prospecting mailings. Last but not the least, his work on segmentation provided us with a new prospective in segmenting our donor base. I truly believe his data mining work would enhance our fundraising results."
(Sam Chan, Direct Response Manager, 1-416-777-2001)
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