Bob Jolliffe was commissioned to conduct a three-phase market/project feasibility study for a proposed hot dip galvanizing plant. The work involved accessing various databases to determine the overall profile of the market and suppliers in North America and Canada in particular. The detailed evaluation included mail out, personal and telephone interview techniques. When the proposal was determined to be feasible, Bob developed a detailed strategic and marketing plan, including three-year financial forecasts and budgets, corporate policies, and position descriptions for key staff. The firm met its first three-year revenue targets.