Atlantic Canada Opportunities Agency,
(ACOA), develops and administers a wide
variety of business assistance programs
throughout the Region. With the emergence
of e-business as an integral part of the
business process, and with feedback from
about 400 owner/ managers of small and
medium sized business in Nova Scotia,
ACOA decided to help the province meet
business development objectives by helping
SMEs enhance their export capabilities
through the effective use of e-business
techniques.
Novus was commissioned to design a
program, later named eXPORT, to meet
this objective. It focussed on providing
successful applicants with 40 hours
of one-on-one consulting assistance
aimed coaching clients to identify
and/or expand export market opportunities,
and to develop a customized export
market and e-business strategy and
plan. Novus conducted a program pilot
project, the success of which resulted
in ACOA rolling the program out across
the Province and expanding it to include
three other modules, now operating
under the Export Market Mentoring
Program.
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