An educational Strategic Alliance of public and private sector colleges and the district school board in the Humber Region of Newfoundland sought to expand their operations and generate more economic activity in the Region by attracting foreign students to the area.

The Humber Economic Development Board commissioned Novus to conduct a market research and assessment of opportunities in target countries around the world to determine niche markets for both the export of educational services and for recruiting students to the region. The Novus team developed several business cases, assessed strategic options and developed a three-year strategic plan and financial forecasts. The Strategic Alliance implemented our recommended governance and management structure and action plan, which led to growing success in their endeavours.